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256. Mary Kay and the Complicated Politics of Selling the American Dream

Journalist Mary Lisa Gavenas joins Nancy and Sarah to discuss the cosmetics queen and self-made guru. We talk opportunity vs. exploitation, feminism vs. female can-do, and Ponzi scheme vs. power play
Mary Lisa Gavenas, author of “Selling Opportunity”

Nancy and Sarah talk to journalist Mary Lisa Gavenas, whose new biography of cosmetics queen Mary Kay, Selling Opportunity, also traces the profound role that direct sales had in selling the American dream. It took a while for women to enter the salesforce, but once they did, oooh, watch out. Mary Kay, in particular, had a genius for sales, which she turned into an empire that exists to this day. Although the company largely sells skin care, Mary Kay also sold inspiration, a better life, transformation. As a pop-historical figure, she’s part self-help guru, part social media influencer, part girlboss — but entirely a self-made woman.

We talk about the resilience of 20th-century women who cared less about having the correct politics and more about feeding their family, the line between opportunity and exploitation, and (of course) those pink Cadillacs.

Also discussed:

  • “I like women. Nancy is undecided.”

  • The power of a good sob story

  • Yankee peddlers!

  • Mary Kay seminars: Where tent revival meets Las Vegas floorshow

  • Billy Graham put himself through divinity school as a Fuller Brush salesman

  • Want to come over and see my new dust mop?

  • Mary Kay had six husbands

  • The Night of the Mary Kay Commandos

  • The founder of Tupperware was actually someone named “Tupper”

  • Also, Mr. Tupper thought he was the Leonardo DaVinci of his time

  • Pink bathtubs as aspirational

  • Did your grandmother work?

  • Is Mary Kay a Ponzi scheme?

  • The power of a “thank you” note

Plus, Sarah learns the definition of “pin money,” Nancy creams over a new tinted moisturizer, Mary Lisa’s dream of Aix-en-Provence includes hunting dogs, and much more.

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