Smoke 'Em If You Got 'Em Podcast
Smoke 'Em If You Got 'Em Podcast
92. Marisa Meltzer Takes Us Inside a Beauty Machine
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92. Marisa Meltzer Takes Us Inside a Beauty Machine

Glossier makeup defined the moment for its rabid millennial and Gen Z fanbase. A new book explains how founder Emily Weiss built her empire on Instagram and VC money, and why she stepped away
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Marissa Meltzer

Nancy and Sarah talk with Marisa Meltzer, author of the new book “Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss’s Glossier.” The pretty-in-pink makeup brand Glossier became a phenomenon after it debuted in 2014, and the book tracks the rise and not-exactly-fall of its founder Emily Weiss — telegenic, driven, an MTV star at 22 — who built a billion-dollar company that exploded on Instagram and defined the effortlessly chic life young women coveted, at least for a time. How did she do it? Weiss has a “WASPier version of chutzpah,” as Meltzer puts it, and she somehow managed to survive the “Girlboss gotcha” purge that ousted other female CEOs.

Also discussed:

  • The verboten intimacy of people’s make-up rituals

  • “Emily the super intern” on “The Hills”

  • How is makeup actually made?

  • #girlboss blah blah

  • The higher the pedestal, the longer the fall

  • The “zest for blood” that was 2020

  • Which actor is making Marisa hornier than she’s been in a while?

  • Nancy’s energy fields

  • Breast milk soap anyone?

Plus what’s in our make-up bags and much more!

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